EA Games and Nettwerk Team on Record Label Venture

From Digital Media Wire
Submitted by Mark Hefflinger on March 26, 2007 - 1:06pm.

Los Angeles - Video game developer and publisher Electronic Arts announced on Monday that it has partnered with Canadian record label Nettwerk (Barenaked Ladies, Sum 41) on a joint venture label, Artwerk, that will sign and develop new and established artists for physical and digital distribution.

The label's first signing -- producer Junkie XL -- has previously provided tracks for EA games like "Madden NFL 07" and "Need for Speed Carbon."

The companies said they will accept music submissions for consideration by the label from artists worldwide on the EA Trax website.

"For the past five years, EA has been instrumental in breaking new artists, but we have been limited in our ability to grow them. With Artwerk, we can now directly sign, develop and launch artists for publishing, master recordings, sync deals and beyond," said Steve Schnur, worldwide executive of music and marketing at EA.